By Craig Chadburn, Social Media Manager BT Global Services.
An insightful blog is absolutely no use if it’s unread. I’ve already talked about how getting your blogging style right is half the battle and now it’s time to look at the art of promoting your blog to make sure your efforts are worth it.
Your audience is out there just waiting for you to reach out and galvanise it into action — and blogging is an effective way to do it: 79 per cent of companies that had a blog reported a positive ROI for inbound marketing in 2013. You could be one of them — if you get people reading.