Lost in noise
Are you finding it tough to stand out from the crowd? You’re not alone.
We Britons spend more time each day on digital devices than we do sleeping (Miller, 2014). And a recent Microsoft study found that the average Canadian has a shorter attention span than a goldfish (Pilieci, 2015). People are so saturated with this cyber-babble or ‘noise’ that it’s hard to grab attention, and even harder to hold it. [Read more…]