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Craig Chadburn BT GS Social Media Lead

Read all about it! The six secrets of content promotion

By Craig Chadburn, Social Media Manager BT Global Services.

An insightful blog is absolutely no use if it’s unread. I’ve already talked about how getting your blogging style right is half the battle and now it’s time to look at the art of promoting your blog to make sure your efforts are worth it.

Your audience is out there just waiting for you to reach out and galvanise it into action — and blogging is an effective way to do it: 79 per cent of companies that had a blog reported a positive ROI for inbound marketing in 2013. You could be one of them — if you get people reading.

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Rugby coil information age

A glimpse behind the scenes…

Imagine a space packed with all the innovation that’s taken place in information and communication technologies since the age of the telegraph, tracking the progress of our development up to the present day and throwing in some truly astounding events along the way.

Head to the Information Age gallery at the Science Museum in London and that’s exactly what you’ll experience.

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Luke Beeson

Ethical hacking: securing your business from the inside

By Luke Beeson, VP Security UK and Global Banking & Financial Markets

Banking is a service built on trust. For customers to trust an enterprise, they have to feel that their assets are safe and secure. Banks have always been the target of criminals looking to access the wealth they protect. The only difference now is that the doors the criminals are trying to break down are virtual rather than physical.

With threats constantly evolving, businesses need to carefully follow the latest trends in cyber security. And a bank’s own software is not the only vulnerability; standard industry software can also act as an entry point for unwanted intruders. That’s why one international financial services provider came to BT Assure to beat hackers at their own game: probe defences, uncover vulnerabilities and spot security gaps. Put simply; hack into the bank’s systems before a criminal can. Ethical hacking services are applied to any new online product or service. They also get used whenever the bank’s online properties, such as its corporate web site, go through an update or major change. [Read more…]

art-of-connecting

Taking the Art of Connecting to a global audience

When we talk of joining up communications, we’re constantly thinking about how we can bring the Art of Connecting to the widest audience possible — to make easy, fast communication global.

Whether it’s through helping Coca-Cola’s initiative to build sustainable communities in South Africa through wi-fi connected dispensing machines, or helping SOS children’s villages with broadband satellite technology, we’re reaching out and connecting hard-to-reach areas of the globe.

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Supply Chain

Just-in-Time? End of the Line? Or is There More in the Tank?

In The Innovator’s Dilemma, Harvard Professor Clayton Christensen describes two types of innovation: disruptive and sustaining. The latter makes existing products better through, say, added features. The same principles apply in the field of supply chain innovation too.

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