Ben Hobby, GM, BT Conferencing, Asia Middle East and Africa
With well over 50 per cent of the world’s population it’s no wonder that how to tackle sustainability is a top priority for Asia. The fundamental question of how to get more from the planet without further damaging it becomes even more important, especially when you consider we’ll need to produce more food in the next fifty years than we have in the last ten thousand¹.
Consumers in Asia are playing a strong role in Asia’s drive towards leaner, greener ways of producing: better connected than ever before and more informed, they’re willing to sharing their views about green concerns with business and pushing for more sustainable practices.. This is not to say that it’ll put a stop to consumerism, they just want to be able to trust that companies will create business models that respect environmental and resource constraints. [Read more...]