There are fewer than 200 days to go to the start of the London 2012 Olympic Games and Paralympic Games when almost one million extra people are expected to visit the country. But many organisations are leaving their training late and are unprepared for the opportunities and potential problems that the Games bring.
For example, 73 per cent of businesses expect to prosper as a result of London 2012, and almost half believe they will get more international business during or after the Games, all of which is good news in this difficult economic climate.
And whilst 87 per cent of businesses believe they will experience some form of disruption during the Games, from staff wanting time off, increased congestion or supply chain issues, around one in five are still not planning to do anything about it. And two out of three businesses have not assessed the impact of risks such as a cyber attack. In the public sector, nearly four in ten organisations are not planning to make any preparations for the Games.
Experience from the Vancouver 2010 Winter Olympic Games suggests that what goes for athletes goes for organisations; those who are better prepared will enjoy bigger benefits.
And even though many organisations have been preparing for the Games for over a year, it’s not too late to start preparing to make sure you don’t fall at the first hurdle.
Click here to read the ‘Race to the Line’ Business Survey Summary research.
