We’re used to Brazil beating us at football — a quick poll in the office shows high awareness of Ronaldinho (and suitable admiration for his skills) — but the potential of Brazil as a growing economic force is far less well known. And yet Brazil has overtaken the UK to become the sixth largest world economy, and is predicted to make the top five by 2020*.
2012 may well be the year of the BRIC countries (Brazil, Russia, India and China) and — for Brazil in particular — the year your organisation starts trading in the area. Brazil is currently the seventh largest ICT market in the world, spending £106bn on ICT in 2010.
Brazil needs to move fast to put in place the infrastructure and systems required to host the World Cup in 2014 and the 2016 Rio de Janeiro Olympic Games and, as a result, new business opportunities are opening up for eagle-eyed European organisations.
Get the insight you need to scope the possibilities at a free event, hosted at the Brazilian Embassy in London on 20 January 2012.
Hosted jointly by UK Trade and Investment and the main British ICT trade association, Intellect, the morning event will cover the opportunities in Brazil as researched by UKTI along with some specific examples related to the upcoming World Cup in 2014 and the Olympic Games in 2016.
As part of the programme, Ashish Gupta, President of BT Global Services Portfolio & Service Design will outline BT’s experiences of being a British ICT firm expanding rapidly in Brazil.