Taking a fresh twist on the phrase ‘painting the town red’, BT is using replicas of its classic red phone box to decorate London to celebrate this eventful year — before auctioning off the artistic boxes in support of ChildLine.
There’s so much going on this year on the sporting front and marking the Diamond Jubilee that other events can get overshadowed. Determined not to let that happen to ChildLine, celebrating 25 years of service to UK children this year, BT has linked its plans to decorate London with raising the profile of this important milestone — raising much-needed funds for the charity at the same time.
The BT ArtBox project is putting replicas of the Gilbert Scott phone box (originally designed to commemorate King George V’s silver jubilee) across London’s streets this summer. Each of the 80 boxes will have been transformed by the imaginations of some of our very best creative minds and will say something different about the UK.
Hopefully, every box will have a corporate sponsor, funding the project so that every penny of the auction proceeds will go where most needed; to help vulnerable children have a voice.
Happy birthday and congratulations ChildLine
ChildLine was launched on 30 October 1986 by Esther Rantzen, in response to a plea from children. In 25 years the charity has spoken to over 2.6 million children about concerns ranging from bullying to sexual abuse.
The BT ArtBox project is an important source of funding to help ChildLine continue to be there for every child in need.
A celebratory colour explosion
The BT ArtBox kiosks will be popping up all over London soon, along with a mobile app, walking tours and a bunch of special events.