By Nicola Millard, Customer Experience Futurologist BT
Collaboration is, by definition, a social activity. However, it needs a reason to occur, it is unlikely to happen unless there is some purpose, goal or outcome to achieve. In delivering a large, time-bound and mission-critical project — like London 2012 Olympics, for example — the goal is obvious and time is of the essence. However, when things aren’t so obvious, targets are blurred or tasks have been divided up in a way that no-one can see how they are contributing to overall success, collaboration isn’t so easy.
This is where leaders come into their own. Work is often extremely fluid, unpredictable, virtualised and globalised. Leadership is less about command and control. It is about being able to connect networks of people who ‘know stuff’ together in an agile way and enabling them to collaborate without necessarily having the advantage of bringing them together physically. The need to build trust in teams without physical presence is going to be the single biggest leadership challenge of the near future. [Read more...]