By: Nicola Millard, Customer Experience Futurologist, BT
It is easy to see the effects of our changing shopping habits on our local high streets. Are we turning into a nation of online shoppers? Is the high street becoming irrelevant? Or is there an upcoming renaissance linked with convenience and the fact that we are no longer doing a weekly ‘big shop’ anymore (see http://www.bbc.co.uk/news/business-29442383)?
New technologies, the changing structure of family life and financial pressures caused by a long and deep recession have observably changed the way that we shop, possibly forever. Significant players of the past are now struggling as relative newcomers exploit consumer cynicism by providing new choices, new technologies and new value options.
So are we all becoming disloyal, connected and virtualised consumers? [Read more...]