By Paul Appleton, Client Relationship Director, BT Global Services
Walk down any high street and you’ll see the vast majority of people connecting and sharing on their phones. In food outlets, browsing in shops, (stopped, inconveniently in the middle of the pavement…), many of us have our phones glued to our hands: we’re online.
From finding out where to go, to brand matching offers or just keeping in touch, our smart devices are an integral part of shopping. And internet access opens up a whole wallet of new possibilities: think how instantly available stock information can transform the anti-shopper’s experience, or how on-demand TV makes every store your living room. Add in interactive location-based offers and information, and shopping becomes entertainment that’s highly profitable for retailers. You’ve got to be strong-minded to resist an instant online voucher. [Read more…]