BT shows off the benefits of virtual PBX services at TelecomExpo in the Netherlands
As modern communication tools like Unified Communications dramatically change the business environment for every company, small and medium enterprises (SMEs) have to look for solutions enabling them to keep up with technology. Usually big investments into non-core areas are out of the question. And the traditional CPE-based approaches for communications for SMEs can be costly if they want to take advantage of the full potential of Unified Communications and Collaboration. The need for upgrades, hardware changes and additional fees add to the cost.
Leverage the cloud for the best cost deal
Resellers can now offer a cost-effective and scalable solution for their SME customers. With a cloud-based virtual PBX, the SME customer can reap the benefits of modern technology on a pay-as-you-grow basis. Costly upgrades, work-intensive hardware deployment and uncompetitive calling charges are things of the past. The total cost of ownership that resellers can offer their customers through the BT Virtual PBX solution is significantly lower than for comparable CPE-based alternatives.
Create tangible value from increased work-force productivity
The advantages go beyond the budget of the SME customer’s IT department. The users get access to a range of new tools for collaboration and communication. Presence, intelligent call routing, messaging, and mobile integration on smart devices are only some of the options for increasing productivity.
Integrated softphones – which come with free licensing – and easy integration of customer relationship management enable the SME work force to access information and contact details quickly and efficiently. For SMEs looking to compete with larger industry players, this is a measurable benefit.
Improve reseller revenue streams
For resellers seeking to address the SME market, the BT Virtual PBX solution can unlock new potential. Revisiting the cases of customers who did not want to migrate to new IP-based voice and Unified Communications solutions because of the cost, the reseller can offer a lean, smart and seamless approach to win that business.
For existing CPE-based customers he can integrate a cloud solution into the portfolio as an alternative, thus ensuring he can retain their business or expand his footprint in the customer business.
And he can scale the solution into new customer segments that are not accessible with higher-cost CPE-based approaches.
All this can result in higher revenue. With the freedom to define end-customer pricing based on competitive seat pricing and calling charges, the reseller has the flexibility to create a successful margin strategy. For the pricing element, BT offers white-labelled billing to lift yet another burden from the reseller.
Combining this with the security, scalability, stability of the PBX platform hosted in BT’s state-of-the-art data centres and a broad range of access options for the SME customer, the cloud-based approach can help resellers succeed.
BT showed the solution at TelecomExpo in Utrecht, The Netherlands in December 2012. If you missed it, you can see a demonstration at the BT Showcase in the BT offices in Amsterdam.
Please contact BT for more information.
