Attitudes to retail banking are changing fast, with a recent online study revealing that adults would like to see the introduction of portable account numbers, designed to make switching between banking providers easier. The research, which surveyed more than 6,500 people in six countries also showed some interesting variations in customer attitudes in Asia Pacific — particularly Hong Kong — compared to some European countries.
The Smart Service research, commissioned by BT, identified current and future consumer attitudes to mobile banking, alternative payments and customer service. The results showed that more adults surveyed online in Hong Kong would welcome interaction with their banking providers through social media than in Germany, Britain, the US, France and Spain.When asked which three tools they’d most like their bank to provide, 18% in Hong Kong with a bank account said social media tools to track their whereabouts, compared to just 4% in Germany. [Read more...]