Water runs from the tap, electricity comes from the plug and here in Western Europe both usually work, so we call them commodities. Can it get much better? I guess that would be hard, since tap water is as good as mineral water and 250 volt is no better than 230. What you could do is make these commodities cheaper or improve the service around them; no surprise then that utility companies compete on exactly these factors.
Lower your price
We hear it time and time again: ‘the network is a commodity.’ And hence the logical next step; ‘lower your price, or we buy the same thing at a cheaper competitor!’ But think about it, is your company’s network really a commodity, and do you really want your network providers to compete solely on price? [Read more...]