Queuing – it may be a British pastime but it’s not exactly something that we relish doing. How many times have you just shrugged and walked away when it’s “not worth the effort”?
We are busy people who want to minimise the amount of time, energy and effort we put into things that we don’t value. Things like trying to navigate around a complicated and badly designed website, setting up a product or service or trying to get answers from a contact centre. Sometimes we don’t want to be “wowed” by customer service. Sometimes we just want it to be easy. [Read more...]