By Nicola Millard, Head of Customer Insight & Futures, BT Global Innovation team
Have you ever clicked “Buy” when you’re shopping online only to get a message saying: “Your parcel will be delivered between 16th and 31st December between 9am and 6pm”, or words to that effect?
It might be the season of goodwill but it’s also the season of “parcel paranoia”. You think you’ve done your Christmas shopping but the actual goods are somewhere in the ether (or in a van) between you and the retailer. That’s when you start getting sweaty palms because you’ve got an immovable deadline: 25th December. [Read more…]