DEC18

Get the crumble-down on Christmas with Santa’s mince pie chart

As soon as those Christmas adverts hit TV screens, Santa is busier than ever, and everything goes into overdrive at Christmas Inc. Elves and reindeer dash around The Grotto, working to make sure every wish-list is read and every present is wrapped ready for Santa to deliver on Christmas Eve.
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Retail

Retail moves from ‘location, location, location’ to ‘experience, experience, experience’

By Jeremy Griggs, Head of Industry Propositions, BT Global Services

What do you think about when you hear the word retail? High streets shops? Shopping online? Retailers? The thing is, there are very few businesses that don’t have some kind of retailing concern. From utilities and automotive to banking and government, we are all selling to – and serving – the public.

The tricky thing for non-retail retailers is that the sector moves so fast. We’re in the age of the consumer, they call the shots, and smartphone-wielding customers have very different expectations from the generations that have gone before. [Read more…]

Simon-Ormston-agility-customer-service

Digital re-imagining for utilities – is it turned on or off?

By Simon Ormston, Head of Utilities, BT Global Services

Many high street brands have made real progress in adopting multi-channel retailing in recent years, and this has had the effect of raising the expectations of customers, who require and demand an easy and fast digital experience and they really do want it now. When it comes to utilities, they expect the option to log-on and track their consumption and bill in real-time, with access to round-the-clock support via phone and a multitude of other channels.

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Consumer 2014

Shopping in an online/offline world: Infographic

As retailers grapple with the changing retail landscape our latest infographic draws on the highlights from Consumer 2014, a survey and in-depth interviews which explore shoppers’ changing interactions with retailers and provides the insight you need to stay ahead of the competition. [Read more…]

Andrea Foord

It’s no longer a battle between online and offline

Andrea Foord, Head of Marketing , Retail & Supply Chain, BT Global Services

If you work in retail you already know that competing in a multi-channel market means enhancing your shopping experience both in store and online. To do this, you need to know your customers shopping habits; you need to know where they’re shopping and how they’re doing it.

This is exactly what we discussed at our BT for Retail Summit — we brought together retailers, top-notch industry speakers for demos and debates which created a truly invigorating environment where the conversation flowed all day. Our expert panel, chaired by Retail Week’s commercial editor Charlotte Hardie, discussed The Consumer 2014 report which unveiled the findings from a major consumer survey of 2,000 people. It identified how and where people are shopping and how their attitudes are changing, providing retailers with fascinating insight into customer priorities, what makes shoppers loyal and what drives them on and offline. [Read more…]