By: Nicola Millard, Customer Experience Futurologist BT
Shopping is, for the most part, still a contact sport. When it comes to advice seeking, bagging a bargain and ensuring the item you want is in stock, online retailers often have a distinct advantage over traditional stores.
Online shopping has changed people’s perceptions of service, value for money and convenience. Search engines have made the world our shop window, social media has become our source of trusted advice and smart phones have given us superpowers that blur the lines between the physical and the virtual. [Read more...]