By: Mark Akass, CTO, Global Banking & Financial Markets
As you may recall, earlier this year, YouGov conducted for a survey for BT* of 1,000 adults on their perceptions of mobile banking, alternative payments and customer service. Despite a clearly demonstrated uptick in the use of smartphones and tablet devices, the survey found that customers in the U.S. still need to be convinced about the trustworthiness of mobile banking services. Surprisingly, only 13% rate mobile banking as a service they would trust more than other technologies. In fact, U.S. customers place more trust in ATM cash machines (58%), in-branch self-service kiosks (52%), and online banking (51%) for their banking requirements.
As someone who focuses on technology for financial institutions, these statistics can be somewhat disheartening given the wonderful benefits mobile banking can offer consumers – including instant access to account information and an easy method to transfer funds. [Read more...]