By Craig Chadburn, Social Media Manager BT Global Services
Day after day, I see people using LinkedIn as just another social media platform. But unlike its counter-parts, it can be a powerful tool in the world of business. Used correctly, it’s the perfect channel for building relationships with your customers and for positioning yourself as a trusted advisor. As the Christmas season kicks in, I start to receive more and more InMails and invitations to connect as people think about getting proactive for business in the New Year. However, not many grab my attention and motivate me to connect.