Craig Chadburn BT GS Social Media Lead

Building relationships made easy with LinkedIn

By Craig Chadburn, Social Media Manager BT Global Services

Day after day, I see people using LinkedIn as just another social media platform. But unlike its counter-parts, it can be a powerful tool in the world of business. Used correctly, it’s the perfect channel for building relationships with your customers and for positioning yourself as a trusted advisor. As the Christmas season kicks in, I start to receive more and more InMails and invitations to connect as people think about getting proactive for business in the New Year. However, not many grab my attention and motivate me to connect.

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November

November sparks

With Christmas coming up, we’ve been busy as ever, uncovering the lastest in technology. From the potential of wi-fi in the high street to our top tips for planning the cloud, we’ve put together a list of the best of our blogs so you’re up-to-date with the latest in innovation and technology in communication.
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Nicola Millard

Just what the doctor ordered…

Our resident Customer Experience Futurologist, Dr. Nicola Millard, spends her days far off in the distant future, predicting what’s around the corner. Whether it’s technology, the customer journey or the retail experience, there’s not much that Nicola can’t turn her expert eye to.

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Craig Chadburn BT GS Social Media Lead

Talking strategy: how to make the most of social media

By Craig Chadburn, Social Media Manager BT Global Services

Recently I spoke at a customer event about the social media strategy I created for BT Global Services. As always, this generated a lot of debate and questions, even more so given the defence audience I was talking to. For them, information is key to gaining military advantage and achieving information superiority. In the face of an ever-changing external environment, it’s a huge topic of discussion, especially in terms of social media.

In a B2B environment, social media is growing. It’s important because that’s where customers are choosing to interact with businesses. By gaining an understanding of where your customers are and the social channels they choose to use, you can meet them where they’re at. [Read more…]

Pressing the flesh at the Cisco Live ideas factory

Innovative technology: the Asian markets

By: Annabella Yau, Managing Director, North East Asia, BT Global Services

One of the most exciting parts about my job is experiencing the wealth of different markets across the globe; specifically in China, Hong Kong and Korea. People all over the world are keen to be (and stay) connected, and we’ve all got a multitude of devices and ways to connect — whether that’s at an industry event using our smartphones, or at an airport through the wi-fi, or in the office, using video, audio and IM.

We live in an era where we’re more connected than ever before. With constantly changing technology, making sure we’re effectively and securely connected has become a complicated process. We need to see IT as an art, rather than a science. Keeping up with the global pace means using the technology we already have, innovating where we can, all in an attempt to stay ahead of the curve. [Read more…]