By Ruth Holland, Marketing: Global Partners
Social media is dynamic and fast-changing, and it has the power to change business as we know it. Every week introduces a new platform, or so it seems, so is it really surprising to hear that, while social media is at the top of the agenda for most organisations, many companies feel less prepared for the data explosion than they did three years ago? The fact is, social media is introducing new ways for businesses to communicate with their customers and their partners, and opening up whole new channels for collaboration, but it’s an intimidating prospect.
The term, social ‘media’ usually makes executives think of informal and unfocused communication, it’s important to remember it’s not about the number of followers or tweets you have; it’s about the quality of every interaction. Moments of serendipity — or ‘knowledge accidents’ — can change the course of a conversation and, from there, a business decision. You never know when social media can introduce you to the right person, or where a tweet might lead you. As we have discussed before, success hinges on collaboration and a key element of a successful partnership is communication.