By Kevin Taylor, President, BT Asia, Middle East and Africa & Global Logistics
Our work in AMEA is one of our proudest achievements, from our initial investment in the area, to our case studies of the individual organisations, such as the National Bank of Abu Dhabi and the tangible impact that some of our technology is having. It’s been another exciting week for the BT AMEA team, as we prepare for the Hong Kong Rugby Sevens — the most anticipated event in the Asia sporting calendar.
We’re the proud sponsors of the Wales National Sevens Squad for the 2013/14 IRB HSBS Sevens World Series. It’s a great way of promoting our brand within the emerging markets, where six of the nine tournaments are hosted in AMEA, as well as supporting exciting sporting activity.