In 1995, journalist Frances Cairncross coined the phrase “the death of distance” in an article for The Economist (and wrote a book about it). It seems that with the ongoing interconnectedness of the world economy and the digitalisation of society we can start talking about “the death of inertia” in collaboration and globalisation.
The real-time nature of social technologies and the speed of social in general has made us enter an era of instant globalisation. One of the first areas where instant globalisation showed its potential was medicine. In medicine, speed is crucial and sharing information about patients globally and fast can literally save lives. It’s such an important area that our BT Global Health division is focused on making this instant collaboration and globalisation happen. [Read more...]