By Dr Nicola Millard, Head of Customer Insight & Futures, BT Global Innovation team.
There is a lot of talk about “Omni-channel” out there at the moment.
It’s a strange word from a consumer perspective. I don’t think of myself as “Omni” anything. As a consumer I have a goal – it’s simple. It might be going on holiday. It might be creating the perfect dinner party. It might be paying my electricity bill. [Read more…]