From the desk of Paul Fuertsch: GTM in US&C

Exciting times in US&C since our last publication: we’ve enjoyed lots of interaction with clients like you and participation by our GTM leadership team. 

Last month in New York, we launched the Americas node of our BT Global IP Exchange platform. The new hub expands our existing network, providing a regional IP Exchange node to connect North and South America more efficiently with the global BT IP Exchange network.

It brings the functionality of the service closer to carriers, operators and their end customer’s networks. This helps to lower the cost of voice and data transport and interconnectivity and improves service quality.  

Colin Spence, vice president, East Region, BT US&C, hosted the launch event in the BT Showcase.  Our GTM managing director Beatriz Butsana-Sita introduced GTM and showed a demo of HD video callingYou can see it for yourself here.

Steve Best, managing director of strategy, products & regulation in BT Wholesale, presented the BT Global IP Exchange, explaining how our roadmap of value-added services and our geographic expansion will help customers like you drive new business. That roadmap includes support for services like HD voice and video, transit, SIGTRAN and 4G/LTE.

The event introduced Bernie Shaw in her new role as general manager of voice sales for the Americas.  Many of you may know Bernie already.  You can see her view of the launch story in our “Let’s Talk Voice” feature.

In addition to her day job, Bernie is champion of BT corporate social responsibility in the New York area.  She manages BT engagement with local community partners like the American Red Cross, and sometimes contributes an article to “Let’s Talk GTM”.  For example, “Working to be a sustainable and responsible business leader” in a previous issue.

Many interested current clients attended the node launch, along with several newcomers. They all appreciated meeting with the broader GTM team, including top management.

While the launch was taking place in New York, Chris Bruce participated in the meeting of the Wireless Broadband Alliance (WBA) Working Group in Atlanta. In addition to his role as our director of international sales & consulting services, Chris is co-chair of the WBA. BT is a founding member of the organization, founded to “secure an outstanding user experience through the global deployment of next generation Wi-Fi”. The meeting was quite productive and saw the first revision of a very sophisticated wi-fi roaming business-modeling tool that explores commercial aspects of functions like on-loading, off-loading, and more.

Soon after participating in the launch event, my colleague Ron Rosas attended Comptel Plus. He did an excellent job covering the show, meeting with many current and new clients; sharing BT direction, products, and services; and, most importantly, growing existing and new relationships.

Looking forward, Andrew Dodsworth, chief operating officer for GTM, will soon speak at TIA 2013 in Washington, DC, and Capacity North America in Toronto. Bernie Shaw and I plan to join him in Toronto, for face-to-face meetings with you, our customers. This means a lot to us in GTM, so please reach out to us to set up time for a live meeting.  We will do the same.  To make an appointment, please contact our editorial team now.

Did you read about BT Compute Telehousing GTM in previous issues of “Let’s Talk GTM?  Our Telehousing GTM offer allows you to easily expand your computing infrastructure to Europe, and other regions, through state-of-the-art virtual data centers for connectivity, reach, quality and security.

Based on telehousing, we can now offer you BT Cloud Compute for GTM.  Our robust Infrastructure as a Service (IaaS) solution allows you to offload and/or augment your computing capabilities, or to offer IaaS solutions as a white-labeled solution to your enterprise customers.

Before I close, I’d like to mention BT Contact. BT Contact brings together a wealth of expertise to optimize your organization’s contact-center operations and bring you truly dynamic call routing capabilities. BT Contact solutions manage and route billions of minutes and calls per year for some of the largest and best-known telecommunications companies and enterprises in the world.

All of this is made possible by the broad BT Contact family of capabilities that you can procure as self-branded managed services, or purchase as hardware/software solutions. The solution set is component–based, allowing you to select a tailored set of capabilities to fit your unique needs and requirements.

Any of you who have sized and priced call-center solutions know how expensive – even prohibitive – it is to create a contact-center infrastructure large enough to deal with your busiest peaks. But with BT Contact solutions you can dynamically scale up and down the available resources to serve your call center needs, as your business demands.  And you can deal with whatever unplanned events come your way. The key to addressing spikes and unexpected events, without unnecessary expense, is cloud contact-center solutions.

Our experience with globally deployed network and contract-center infrastructure means that we can support organizations as they expand into new markets, providing a consistent service across all channels in all regions.  Contact Center incorporates a very modern, client-accessible graphical user interface for tuning call flows and many aspects of call routing and IVR control.

Today I’d also like to tell you about Diamond IP: Internet Protocol addresses are among the basic necessities for the operation of an IP network. Managing IP-address space maximizes the efficiency of the use of these precious resources.  It also makes the most of staff time in properly assigning relevant IP addresses and configuring corresponding Dynamic Host Configuration Protocol (DHCP) and Domain Name System (DNS) servers.

Collectively, the management of DNS and DHCP is often referred to as IP Address Management or IPAM. IPAM serves as the foundation of your IP network.  You need reliable, effective IPAM to support network-services initiatives like BYOD, VoIP, mobility, cloud computing, video conferencing, DNS Security (DNSSEC) and more.

The BT Diamond IP team has developed products and managed services to help you manage your IP space, DHCP and DNS. Our tools help customers of all sizes and verticals to effectively manage them.

The head of the Diamond IP team Michael Dooley has been working in the IPAM field for nearly two decades.  He leads a team of seasoned IPAM professionals who develop, support and manage IPAM products and services. He and his team are active contributors to the Internet industry, having published three books on IPAM and IPv6, authored several white papers, and conducted dozens of webinars. For more details about Diamond IP, please get in touch with me.

I’d also like to suggest some other articles in this issue of “Let’s Talk GTM” that may interest you:

In his “From the airline seat” column, Chris Bruce writes about “High-speed fiber-based broadband – coming to a neighborhood near you!” Chris is director of international sales and consulting services for GTM and co-chair of the Wireless Broadband Alliance.

Don’t miss “Business insights with Beatriz” from our managing director of GTM Beatriz Butsana-Sita.

In closing, I hope to see you in the coming months.  Meanwhile, if you’d like to talk about any of these topics, please get in touch with me. I’d be delighted to hear from you.

All the best,


Paul Fuertsch
Head of US & Canada
BT Global Telecom Markets (GTM)


Paul is responsible for managing sales for US&C.  He brings to his position 25+ years of experience in the telecoms industry.

Paul spent many years at Unisys, where his roles included sales, bid and program management, business development, product marketing and strategy.

Outside work, Paul enjoys sports and many other activities with his family and friends. His hobbies include fabrication and tinkering with Linux and other technologies.

He is the author of several articles in technical publications.

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