A memorable retail experience is now enriched by technology in more ways than ever before. With different types of consumers, it’s key that stores have all the resources and tools for their customers to get exactly what they need. But as well as the great use of technology, an in-store experience needs one vital ingredient that can’t be replaced by a screen: really great sales colleagues.
At our fictional department store, Alexander Black, enabling sales colleagues is one of our top priorities. Let us take you through a trip to the store by our Leggatt family, to see how the technology BT provides helps not only the customer, but the sales people too. [Read more…]